SEM

We have SEO and we have SEM. Definitely, they are both related to search engines; however, one is search engine optimization while the other is search engine marketing. Don't be confused, they both do the same thing but in a very different way.

While SEO does all of its ranking process through organic means, that is, without using advertising, SEM takes a slightly different route.

Search engine marketing (SEM) is the practice of marketing a business using paid advertising that appears on search engine end pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing may enter when searching for certain products or services, giving the advertiser the ability to have their ads displayed with the results of those queries.

SEM leverages the power of search engines like Google to reach potential customers at the perfect time and place.

SEM is, essentially, an SEO process that harnesses the power of advertising. We basically advertise your business on a search engine, target specific keywords and build daily traffic.